![]() So often this is today's view of other peoples tragedies for no other reason than people are so busy. If you are a friend of someone who lost their pet, child, health, or even a divorce I bet anything you're at a loss of what to say or do! How personal does one get in saying something if they're a business acquaintance vs personal friend? Does what you say even matter? What can you do to help the person past their grieving and remind them to live life? How soon is to soon to talk about the issue(s)? First off always have to say I am not a Doctor of any sort! This advice is my own only and hope to help others who feel at a loss with the above questions. Because someone or something has passed does not mean you stop talking about them or the issues. Respect the grieving person's desires and keep anything they tell you in confidence. In most cases people will appreciate your memories of the one they loved. One big time tip is remember this is never the time to bash the Ex even if your friend is doing it... at times people get back together and you will end up losing the friendship over it. When someone is grieving be more compassionate if they snap at you about something silly we all express our grief in different ways. When unsure of your status with another person it's always a given it will be OK to express something in a more general nature vs gushing about it. Be firm if it has gone on for a longer than normal period of time. Express your concerns directly to your friend, they will appreciate it. Make sure to keep inviting to your events thus reminding them that there is still life to be lived. Remember, what you type and say to the person grieving ALWAYS matters... Warmly, Tonie ![]() Have been doing the #Facebook F8 Dev Conference all day -- Great changes on the way -- Going over Newsfeed working and how they are updating things to make it smoother last hour. First and foremost you have to know how they choose to display toward the top from your friends. You can view ALL your friends by scrolling down more. Factors to measure what shows up in your newsfeed:
#tip "Likes" not carrying as much weight -- think cute dog photo vs marriage of friends. Marriage of friends will carry more weight. They have built-in false news stories detection. That is why you have seen much less of the spam in our newfeed. As a Publisher - How do you do FaceBook page best practices? ** Use your page insights but here are a few more tips: ** Connect with your #Tribe & be a voice! ** Provide Context - Give what people expect if they click on the link. ** Here & NOW NEWS vs few days ago Build for the LONG TERM not for yesterday. No more bait n switch advertising. {showing / displaying one thing but clicks to another} There is no magic number for how many posts per day. LEARN YOUR OWN PERSONAL AUDIENCE. Ranking: They are looking for the positive signals. How to balance single post list vs complete page score? Beware of spamming your audience ~ think of watering your plant roots, you can over water it and can cause the roots to rot. Best to always post when you can on a consistent bases with QUALITY content. Ad's is a separate system that communicates with the main database (your posts/comments) and as such the promoted post might have some lift. One way to gauge is % of unfollows on the business page and the hide all feature. Average is over 4 weeks of less eyeballs on your content. Photo posts with links is negative? Always see what works for your audience... In closing facebook views friends newsfeed differently than your pages you have or manage. Friends or your personal newsfeed it's more about the comments or customer sentiment. Pages - Still shares, comments, and likes. Please share if you have found this post useful. Warmly Tonie ![]() I was talking with a company today and they were asking me if they should offer more services or stay in a specific niche`. My questions back to them "Have you seen a severe decline in the use of your current services?" Needless to say this brought up tons of questions that I thought you the reader might find helpful in your own business. If you have had a severe decline in the use of your current services be sure to look over the following top 3 reasons:
Make a list of entire business services that are synergistic with your field. Do you have an interest in them? If not, refer that business out and stay in your field of business and reorganize it to better suit your current clientele. Does your business need to be revamped or brought into the current tech trends? When is the right time to expand? This is the 2 million dollar question for each business. I have found for most people it is a personal choice of the following:
Back to adding of additional services. Be very selective and add a max of 2 other business services that would be very synergistic to your current business plan. -- Try it out on your past clients as a test model! Send them a newsletter asking for their advice and thoughts on the new products. People love giving advice! May I suggest max of 15 to 20 people starting out. From there put it into a database and pick another 10 people to try them out on. Compile the data together and view the results. If your current business is doing exceedingly well and you have the additional manpower to handle other services, you can use the same bubble method and testing methods above. Be sure to not let your marketing message and business focus change drastically from your original business foundation that made you a great success in the first place! For more tips be sure to follow me on other social media sites! Warmly, Tonie L. Boaman |
AuthorTonie Boaman is a champion of a small to medium sized businesses! Read More Click Categories
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