Why does any of this truly matter for you the business owner?

• Trust and Conversions from your customers; which means on average 73% more sales for your business and even higher numbers for organic CTR (click through rate).
• The EU GDPR: General Data Protection Regulation: Enforcement starting May 25, 2018 and this applies to everyone.
• Higher Mobile Speed Boost
• Better Browser Search Rankings
• Fights Against Phishing Attacks/Spam
• SEO Ranking
• Future Proofing: We all know security in all forms is needed and why not be ready for the changes that will be implemented.
  
  

     Be careful on which SSL/TLS you get because 23,000+ were recalled in Feb/March 2018. Moreover, here are a few more topics that I am not going in-depth on but still need to be talked about. For most people it will be best to go ahead and buy/install whole site SSL certificate vs only doing it for certain pages on a website. Two other things that tie into this  HIPAA and Blockchain. Lastly, you will want to visit this website to see if your emails have been compromised in a data breach: HaveIBeenPwned.com

Warmly,
Tonie

PS: Where to check if your site's SSL / TLS is current? TEST YOUR WEBSITE FREE

I was talking with a company today and they were asking me if they should offer more services or stay in a specific niche`.  My questions back to them "Have you seen a severe decline in the use of your current services?" Needless to say this brought up tons of questions that I thought you the reader might find helpful in your own business.

If you have had a severe decline in the use of your current services be sure to look over the following top 3 reasons:

• Customer Complaints
• Number of Referrals
• Current Marketing Strategy and if they are in line with trends in your field

The next thing I have clients do is make note of every time a client or friend makes a request of a particular type of service.  Most of the time it will come across as: "I sure wish you did xyz so I could make this into a single stop"

Make a list of entire business services that are synergistic with your field. Do you have an interest in them? If not, refer that business out and stay in your field of business and reorganize it to better suit your current clientele.

Does your business need to be revamped or brought into the current tech trends?

When is the right time to expand? This is the 2 million dollar question for each business. I have found for most people it is a personal choice of the following:

• Do they have capital necessary to invest in expanding their business? Most businesses I deal with prefer cash based method instead of investor or credit base. What is your choice?
• Do they have the infrastructure of support?
• Are they brave enough to take risk? HELLO! You already are in business, which is a daily risk you are already taking.

Back to adding of additional services. Be very selective and add a max of 2 other business services that would be very synergistic to your current business plan. -- Try it out on your past clients as a test model! Send them a newsletter asking for their advice and thoughts on the new products.  People love giving advice! May I suggest max of 15 to 20 people starting out.  From there put it into a database and pick another 10 people to try them out on. Compile the data together and view the results.

If your current business is doing exceedingly well and you have the additional manpower to handle other services, you can use the same bubble method and testing methods above.  Be sure to not let your marketing message and business focus change drastically from your original business foundation that made you a great success in the first place!

For more tips be sure to follow me on other social media sites!

Warmly,
Tonie L. Boaman

We see millions of advertisements everyday. Why should we pay attention to your ad? Why are you posting the exact same message when advertising? It takes 33+ impressions for people to even start remembering (in a muddled way) your business / your name. Tell me something that truly sets you and your company APART from rest of the businesses in your field.... I better not see best Customer Service etc


 Being a facilitator let's jump into this topic and not listed in any particular order.

  1) I want each of you to have 10 core messages with focus on others.... NOT SALES but to continue setting  yourself apart. You can do simple one liners it does not take much.
     [ Feel free to post a few of your 1 liners below and I will let you know if good or not! ]
 2) Remember, figure your true niche` of clients.... truly get to know them and be comfortable with them.
 3) Next, How do you reach them and why?
 4) Then where? This will end up your new haunt or place to hang out.... if you are not in front of your  niche` you are wasting everyone's time by working with people who do not have same temperament or lifestyle you want.
 5) How much do they make and what career are they in?
 6) What counties or countries? #biztip Start where you are strongest first and look at your past clients... Why did they do business with you? If you do not know the answer go back and ask them directly.
 7) Ask yourself this, Should you be the marketing person for your company? In most cases I have found my clients should NOT be the marketing person for their company and they should be out closing contracts and creating new deals.  Yes, you as the owner/manager are ALWAYS selling even while at the grocery store etc. But I have found so many owners & managers are to involved both emotionally or financially to market efficiently.

This is a exercise in making your message different and to evoke EMOTIONS #training tip....

Warmly, Tonie L. Boaman
972-804-3442 text first
Universal Resource Queen