Category: Facebook

Https vs SSL vs TLS; what the hell does this mean and why it matters for every business today.

3/23/2018

I will try to type this with more of the digital / social media aspect vs only for businesses in general; otherwise we would be here all month trying to explain everything. Let’s start with the meanings then work toward the breakdown of why businesses over the world need to pay attention.

Http: Hackers can reverse engineer and get ALL information. Google, Facebook, Chrome, Firefox all rank and downgrade Http sites.
Https: Hypertext Transfer Protocol Secure which requires SSL
SSL: Secure Sockets Layer sometimes said as Binary Protocol ~ in simple terms “encrypting” the online data between visitor’s browser and the server. It’s a digital certificate that authenticates the identity of your website and other details with encryption key that is unique to you. Think of it as Morse code back in the day! SSL/TLS is also requirement for PCI Compliance (Payment Card Industry)
TLS: Transport Layer Security ~ This is the newer form of SSL and the most recent version labeled TLS 1.3 with 1.2 being standard.

We see websites all the time with plain old Http at the start. So why does any of this even matter to anyone? As it stands right now a very low percentage *29% of ALL the websites have Secure Sockets Layer. (*NetTrack) Think about this for a moment;
over 1 billion websites on the internet and 710,000,000 of them are unsecured. Here you are typing in name, address, phone numbers, ID or even your banking information. Think of membership sites that have 3rd party logins. Then on top of it you have the forms and documents you might upload onto a site thinking it’s secure.

So how do we figure out if a website is more secure? When typing in the address you will get warnings that pop up or flash from both Firefox & Chrome who are doing this even more this year. Two other ways to see if a website is secure; most will start with Https or look for the Lock Symbol at the start of the browser. Green Lock means whole site is secure and Orange can mean a few different things; certificate not current or only part of the site might be secure. Red of course means no security.

google chrome showing not secure website

Mozilla Firefox Showing invalid SSL Certificate

SSL connection secure with green lock and round information button displayed

Why does any of this truly matter for you the business owner?

Trust and Conversions from your customers; which means on average 73% more sales for your business and even higher numbers for organic CTR (click through rate).
The EU GDPR: General Data Protection Regulation: Enforcement starting May 25, 2018 and this applies to everyone.
Higher Mobile Speed Boost
Better Browser Search Rankings
Fights Against Phishing Attacks/Spam
SEO Ranking
Future Proofing: We all know security in all forms is needed and why not be ready for the changes that will be implemented.

Be careful on which SSL/TLS you get because 23,000+ were recalled in Feb/March 2018. Moreover, here are a few more topics that I am not going in-depth on but still need to be talked about. For most people it will be best to go ahead and buy/install whole site SSL certificate vs only doing it for certain pages on a website. Two other things that tie into this HIPAA and Blockchain. Lastly, you will want to visit this website to see if your emails have been compromised in a data breach: HaveIBeenPwned.com

Warmly,
Tonie

PS: Where to check if your site's SSL / TLS is current? TEST YOUR WEBSITE FREE

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Why does facebook newsfeed not work how I thought?

3/25/2015

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Have been doing the #Facebook F8 Dev Conference all day -- Great changes on the way -- Going over Newsfeed working and how they are updating things to make it smoother last hour.

First and foremost you have to know how they choose to display toward the top from your friends. You can view ALL your friends by scrolling down more.
Factors to measure what shows up in your newsfeed:

Direct relationship of friends and likes of pages.
Content interaction - comments and likes*
Post activity overall

#tip "Likes" not carrying as much weight -- think cute dog photo vs marriage of friends. Marriage of friends will carry more weight.

They have built-in false news stories detection. That is why you have seen much less of the spam in our newfeed.

As a Publisher - How do you do FaceBook page best practices?

** Use your page insights but here are a few more tips:
** Connect with your #Tribe & be a voice!
** Provide Context - Give what people expect if they click on the link.
** Here & NOW NEWS vs few days ago

Build for the LONG TERM not for yesterday. No more bait n switch advertising. {showing / displaying one thing but clicks to another}

There is no magic number for how many posts per day. LEARN YOUR OWN PERSONAL AUDIENCE.
Ranking: They are looking for the positive signals.

How to balance single post list vs complete page score? Beware of spamming your audience ~ think of watering your plant roots, you can over water it and can cause the roots to rot. Best to always post when you can on a consistent bases with QUALITY content.

Ad's is a separate system that communicates with the main database (your posts/comments) and as such the promoted post might have some lift. One way to gauge is % of unfollows on the business page and the hide all feature. Average is over 4 weeks of less eyeballs on your content.

Photo posts with links is negative? Always see what works for your audience...

In closing facebook views friends newsfeed differently than your pages you have or manage.

Friends or your personal newsfeed it's more about the comments or customer sentiment.

Pages - Still shares, comments, and likes.

Please share if you have found this post useful. Warmly Tonie

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Https vs SSL vs TLS; what the hell does this mean and why it matters for every business today.

Why does facebook newsfeed not work how I thought?

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