Https vs SSL vs TLS; what the hell does this mean and why it matters for every business today.3/23/2018 I will try to type this with more of the digital / social media aspect vs only for businesses in general; otherwise we would be here all month trying to explain everything. Let’s start with the meanings then work toward the breakdown of why businesses over the world need to pay attention.
We see websites all the time with plain old Http at the start. So why does any of this even matter to anyone? As it stands right now a very low percentage *29% of ALL the websites have Secure Sockets Layer. (*NetTrack) Think about this for a moment; over 1 billion websites on the internet and 710,000,000 of them are unsecured. Here you are typing in name, address, phone numbers, ID or even your banking information. Think of membership sites that have 3rd party logins. Then on top of it you have the forms and documents you might upload onto a site thinking it’s secure. So how do we figure out if a website is more secure? When typing in the address you will get warnings that pop up or flash from both Firefox & Chrome who are doing this even more this year. Two other ways to see if a website is secure; most will start with Https or look for the Lock Symbol at the start of the browser. Green Lock means whole site is secure and Orange can mean a few different things; certificate not current or only part of the site might be secure. Red of course means no security.    Why does any of this truly matter for you the business owner?
Warmly, Tonie PS: Where to check if your site's SSL / TLS is current? TEST YOUR WEBSITE FREE  Have been doing the #Facebook F8 Dev Conference all day -- Great changes on the way -- Going over Newsfeed working and how they are updating things to make it smoother last hour.
First and foremost you have to know how they choose to display toward the top from your friends. You can view ALL your friends by scrolling down more. Factors to measure what shows up in your newsfeed:
#tip "Likes" not carrying as much weight -- think cute dog photo vs marriage of friends. Marriage of friends will carry more weight. They have built-in false news stories detection. That is why you have seen much less of the spam in our newfeed. As a Publisher - How do you do FaceBook page best practices? ** Use your page insights but here are a few more tips: ** Connect with your #Tribe & be a voice! ** Provide Context - Give what people expect if they click on the link. ** Here & NOW NEWS vs few days ago Build for the LONG TERM not for yesterday. No more bait n switch advertising. {showing / displaying one thing but clicks to another} There is no magic number for how many posts per day. LEARN YOUR OWN PERSONAL AUDIENCE. Ranking: They are looking for the positive signals. How to balance single post list vs complete page score? Beware of spamming your audience ~ think of watering your plant roots, you can over water it and can cause the roots to rot. Best to always post when you can on a consistent bases with QUALITY content. Ad's is a separate system that communicates with the main database (your posts/comments) and as such the promoted post might have some lift. One way to gauge is % of unfollows on the business page and the hide all feature. Average is over 4 weeks of less eyeballs on your content. Photo posts with links is negative? Always see what works for your audience... In closing facebook views friends newsfeed differently than your pages you have or manage. Friends or your personal newsfeed it's more about the comments or customer sentiment. Pages - Still shares, comments, and likes. Please share if you have found this post useful. Warmly Tonie |
AuthorTonie Boaman is a champion of a small to medium sized businesses! Read More Click 
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