When you open Twitter today you’ll see something new: Moments, the best of what’s happening on Twitter in an instant.

Every day, people share hundreds of millions of Tweets. Among them are things you can’t experience anywhere but on Twitter: conversations between world leaders and celebrities, citizens reporting events as they happen, cultural memes, live commentary on the night’s big game, and many more. We know finding these only-on-Twitter moments can be a challenge, especially if you haven’t followed certain accounts. But it doesn’t have to be.

Moments helps you find the best of Twitter as easily as tapping an icon – regardless of who you follow. Just visit the new tab called Moments, where you will discover stories unfolding on Twitter.
Read More: https://blog.twitter.com/2015/moments-the-best-of-twitter-in-an-instant-0

How I would use this as a business?  How to stay current in the eyes of your clients would be the better sentence!  How often do you feel the pull to publish something only to find out others have little or no interest in that topic.  Using #Mentions now you can keep up on the off days when you're curating content for your clients and customers.  How can you fix XYZ issue with your business or product?
Warmly, Tonie