I was talking with a company today and they were asking me if they should offer more services or stay in a specific niche`. My questions back to them "Have you seen a severe decline in the use of your current services?" Needless to say this brought up tons of questions that I thought you the reader might find helpful in your own business.
If you have had a severe decline in the use of your current services be sure to look over the following top 3 reasons:
Make a list of entire business services that are synergistic with your field. Do you have an interest in them? If not, refer that business out and stay in your field of business and reorganize it to better suit your current clientele.
Does your business need to be revamped or brought into the current tech trends?
When is the right time to expand? This is the 2 million dollar question for each business. I have found for most people it is a personal choice of the following:
Back to adding of additional services. Be very selective and add a max of 2 other business services that would be very synergistic to your current business plan. -- Try it out on your past clients as a test model! Send them a newsletter asking for their advice and thoughts on the new products. People love giving advice! May I suggest max of 15 to 20 people starting out. From there put it into a database and pick another 10 people to try them out on. Compile the data together and view the results.
If your current business is doing exceedingly well and you have the additional manpower to handle other services, you can use the same bubble method and testing methods above. Be sure to not let your marketing message and business focus change drastically from your original business foundation that made you a great success in the first place!
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Tonie L. Boaman
Tonie Boaman is a champion of a small to medium sized businesses! Read More Click