I will try to type this with more of the digital / social media aspect vs only for businesses in general; otherwise we would be here all month trying to explain everything. Let’s start with the meanings then work toward the breakdown of why businesses over the world need to pay attention.
We see websites all the time with plain old Http at the start. So why does any of this even matter to anyone? As it stands right now a very low percentage *29% of ALL the websites have Secure Sockets Layer. (*NetTrack) Think about this for a moment;
over 1 billion websites on the internet and 710,000,000 of them are unsecured. Here you are typing in name, address, phone numbers, ID or even your banking information. Think of membership sites that have 3rd party logins. Then on top of it you have the forms and documents you might upload onto a site thinking it’s secure.
So how do we figure out if a website is more secure? When typing in the address you will get warnings that pop up or flash from both Firefox & Chrome who are doing this even more this year. Two other ways to see if a website is secure; most will start with Https or look for the Lock Symbol at the start of the browser. Green Lock means whole site is secure and Orange can mean a few different things; certificate not current or only part of the site might be secure. Red of course means no security.
Why does any of this truly matter for you the business owner?
PS: Where to check if your site's SSL / TLS is current? TEST YOUR WEBSITE FREE
The Telephone Consumer Protection Act (TCPA) regulates telemarketing calls, auto-dialed calls, prerecorded calls, text messages, and unsolicited faxes. But there’s more to it than that. There are many government and state agency's you have to learn guidelines and laws to. Better yet have an attorney draw up your companies privacy policies and procedures. Why is this even important? Look into last year's 2017 TCPA Dish Network having to "dish out 341M" because of their violation of TCPA. Below is a short overview:
Dedicated short codes are unique to each individual business but expensive to rent. There are two types of dedicated short codes - “random” and “vanity”. “Random” dedicated short codes are a random combination of numbers (for example 468591), whereas “vanity” short codes are those which are easiest to remember (for example 112233). You could also use a vanity short code if your business had a six-letter name that could be spelled on a keypad (for example Costco = 267826).
Random short codes I suggest using for one off events or if the business has to save monies starting out. Vanity Short Codes are great for repetitive events, restaurant specials, or custom branding of the business that has a more established customer base. ***side note here: Even if you have email permission please make sure to get new Text Marketing Opt-in.
Mobile marketing can be a great tool for your business, but you should know that SMS marketing is not a free-for-all. There are some laws and best practices you should follow and consider when you plan your campaigns.
The TCPA, or Telephone Consumer Protection Act, which was developed by the FCC, has some laws that you need to be sure you follow while you’re collecting contacts and sending out text messages. Not everything in the TCPA applies to text message marketing, but it’s still a good idea to review these laws and be sure you are compliant with them. Some protocols you want to be sure you follow include:
Get permission from every contact before you start sending mass text messages to them
Only send text messages between the hours of 8 am and 9 pm. Remember that this is in the time zone of the person you are texting and not necessarily the time zone from which you are sending messages.
CTIA & MMA
The CTIA (Cellular Telecommunications Industry Association) and MMA (Mobile Marketing Association) have similar guidelines on how to appropriately use text message marketing. These guidelines are not laws, but they do provide best practices you should consider following.
Some of these best practices include:
Don’t use the term “free” unless you have a free-to-end-user program.
All advertising should include program name, production description and quality, link to terms and conditions, stop instructions, and the message and data rates may apply message.
Or, you can have all this information available when the customer texts HELP.
Have opt-in approval prior to sending messages
You must allow your customer the option of opting out
Opt-in and opt-out records should be maintained for at least six months
You should not directly advocate the use of tobacco, alcohol or other drugs
Age verification may be required for some text message marketing campaigns
A few companies I would suggest:
PS: Here is another site you might want to follow regarding this topic tcpablog.com/
This is a very general overview and in no way to be considered legal advice.
I for one am grateful that someone is raising a red flag. I mean it's been out since 2015 "in beta" yet people are being paid to promote this app on their profiles and most people do not think before they leap onto the "latest" item of interest.
#DeleteVero hashtag on twitter has been blowing up the last few days.
After having read through ALL of their legal jargon and understanding not only can they change terms without any notification; they can share with 3rd parties without your permission; move the DATA aka your personal information at any given time to any given system without your permission.
Here is another BIG issue: In layman's terms you have no protection from others stealing your content and using it. "The User Content you create remains yours; however, by providing or sharing User Content through the Service, you agree to allow others to view, edit, and/or share your User Content in accordance with your settings and this Agreement" Direct from their own website.
This is a lesson to research EVERY Application you're interested in before submitting your personal or business information. Below are a few more links of good company's calling out this app. Oh btw, trying to delete your account is a huge headache being there is NO immediate delete; it's a submission process.
Shady History ~ The Daily Beast
Vero is Bad ~ Gizmodo
WerSM ~ How to Delete Your Vero Account : Not as easy as it should be.
Tonie Boaman is a champion of a small to medium sized businesses! Read More Click